As Southeast Asia emerges as a global hotspot for concerts, festivals, and immersive entertainment, Prolight + Sound Bangkok is strategically positioned to capitalise on this growth and accelerate industry development across the region.
The press conference opened with a high-impact immersive demonstration prepared by Elysium Immersive Club, showcasing next-generation visual, lighting, and sound technologies. Subsequent panel discussions included distinguished speakers from the Tourism Authority of Thailand (TAT), Thailand Convention and Exhibition Bureau (TCEB), Event Management Association (EMA), ONE Asia Ventures, PM Center, Elysium Immersive Club, and CRÈME Academy, who all shared valuable insights on the development of the professional entertainment industry.
A key panel discussion under the theme “Advancing the Professional Entertainment Industry in ASEAN: Technology, Live Experience & Regional Competitiveness” highlighted a shared consensus across public and private sectors: the entertainment and events industry is entering a new era driven by advanced technologies, immersive experiences, and large-scale productions. Thailand is uniquely positioned to lead this transformation, supported by strong infrastructure, a dynamic creative economy, and increasing demand for world-class live experiences.
Show highlights of Prolight + Sound Bangkok 2026
- Outdoor audio demonstrations, including advanced line-array systems
- Live immersive technology showcases and real-world applications for concerts, festivals, and mega events
- Musical Instruments & Gear Zone featuring instruments, DJ equipment, backline gear, and performance technologies
- Comprehensive conference programme and industry-led knowledge sessions
Mr Richard Li, Executive Director, Messe Frankfurt (HK) Ltd, stated: “Bangkok stands as a strategic gateway for the expansion of the Prolight + Sound brand into Southeast Asia, one of the fastest-growing markets for live entertainment and professional AV technologies. Backed by Messe Frankfurt’s global leadership and VNU Asia Pacific’s regional expertise, the show connects international innovation with ASEAN demand, offering exhibitors visibility, access to quality buyers, and long-term partnerships.”
Ms Panadda Kongma, Vice President – Business, VNU Asia Pacific, added: “Prolight + Sound Bangkok 2026 marks a significant milestone as the first Southeast Asian edition of this globally recognised platform. As the industry experiences rapid growth driven by concerts, festivals, immersive experiences, and mega events, Thailand is uniquely positioned to become a regional hub connecting global innovation with ASEAN demand. The show will bring together leading brands, cutting-edge technologies, and industry experts from around the world, while playing a key role in strengthening Thailand’s MICE, creative economy, and live entertainment sectors, and unlocking new business opportunities across the region.”
A high-growth platform for ASEAN market expansion
With Southeast Asia’s live entertainment and event industry experiencing strong growth, Prolight + Sound Bangkok presents a timely opportunity for global companies to establish their presence, expand distribution networks, and capture rising demand across ASEAN markets.
The exhibition will feature comprehensive showcases across professional audio, lighting, stage, LED, pro AV systems, and music-related technologies, alongside immersive demonstrations and real-world applications tailored to concerts, festivals, venues, and mega productions. Building on the success of Prolight + Sound Guangzhou and Music China, Prolight + Sound Bangkok will feature a dedicated Musical Instruments & Gear Zone, tapping into Asia-Pacific’s USD 8.4 billion market, which is forecast to grow at 6.5% annually, positioning Thailand as a premier industry showcase[1]. The show will also include an official Singapore Pavilion, highlighting leading companies and innovations from Singapore, and reinforcing strong regional participation.
Prolight + Sound Bangkok is strongly supported by a wide network of government agencies, industry associations, and international organisations, including the European Association for Business and Commerce (EABC), Event Management Association (EMA), Institute of Music Science & Engineering, King Mongkut's Institute of Technology Ladkrabang, Metaverse Association of Thailand, Ministry of Tourism and Sports, Thailand, Netherlands–Thai Chamber of Commerce (NTCC), Pro Audio Visual Lighting Integration Association of Singapore (AVLIAS), Thai Exhibition Association (TEA), Thai Immersive Digital Media Entrepreneur Trade Association, Thai IoT Association, Thai–Italian Chamber of Commerce (TICC), Thailand Convention and Exhibition Bureau (TCEB), Thailand Professional Lighting Audio Visual Systems Association (TLAV), and the Tourism Authority of Thailand (TAT). This strong ecosystem of partners reinforces the show’s role as a regional industry platform and enhances opportunities for collaboration, innovation, and cross-border business growth.
[1] ‘Musical Instruments Market Size, Share & Industry Analysis, By Type’, March 2026, Fortune Business Insight, https://www.fortunebusinessinsights.com/infographics/musical-instrument-market-108706, (Retrieved: March 2026)
Prolight + Sound Bangkok is organised by Messe Frankfurt and VNU Asia Pacific. For more details about the show, visit www.prolightsound-bangkok.com or email plsb@hongkong.messefrankfurt.com and plsb@vnuasiapacific.com.
For more information on Event & Entertainment Technologies shows worldwide, please visit: www.prolight-sound.com/worldwide
Press information and photographic material:
https://prolight-sound-bangkok.hk.messefrankfurt.com/bangkok/en/press/press-releases.html
Links to social media:
Facebook: Prolight + Sound Bangkok
LinkedIn: Prolight + Sound Bangkok
WeChat: @prolight-sound
Your contact:
Kamal Mirwani
Tel. +852 2230 9297
kamal.mirwani@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk
Saengtip Techapatiphandee
Tel. +662 1116611 Ext.330
saengtip@vnuasiapacific.com
VNU Asia Pacific
88 The PARQ, 4th FL, Ratchadaphisek Rd., Khlong Toei, Khlong Toei, Bangkok 10110, Thailand
www.vnuasiapacific.com
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
About VNU Asia Pacific
VNU Asia Pacific stands at the heart of Southeast Asia’s rapidly expanding economy and MICE industry, providing world-class platforms that connect businesses, industries, and innovations across the region. Headquartered in Bangkok, the hub of ASEAN, VNU Asia Pacific is part of the VNU Group, a globally recognized exhibition organizer operating under Royal Dutch Jaarbeurs, with offices in Utrecht and Bangkok. In Southeast Asia, VNU Asia Pacific is a joint venture with the TCC Group, enabling unparalleled access to regional networks and markets.
With a growing portfolio of 18 international exhibition brands, VNU Asia Pacific delivers leading events across diverse sectors including livestock & aquaculture, agriculture & horticulture, animal husbandry, pet, food, laboratory & chemicals, biotechnology & health technology, travel technology, AI, and cybersecurity. By combining global expertise with strong local partnerships, VNU Asia Pacific is committed to driving industry growth, creating sustainable business opportunities, and shaping the future of exhibitions in ASEAN.
For more information, please visit our website at www.vnuasiapacific.com
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- PLSB26_PR3_EN (pdf, 202 KB)