Strong sales momentum is further bolstered by broad cross-border interest, highlighting PLSB’s global appeal ahead of its launch. The fair is projected to host over 150 international exhibitors and welcome more than 5,000 trade visitors from around the world, reinforcing its position as a new industry nexus. To date, companies from eleven countries and regions – China, France, Germany, Hong Kong, India, Italy, Malaysia, Singapore, Switzerland, Thailand, and the United Kingdom – have confirmed their attendances. The growing exhibitor lineup includes a diverse mix of established brands such as ACME, Altimate, Big Dipper, Botai, CJS, DJ Power, ETC, Faital Pro, Giant Truss, Gis AG, Golden Duck, HK Audio, ICE Prosound, IMAGE AV, Mission T, MARANI, Neutrik, N-Labs, PENN ELCOM, Pharos Architectural Controls, Reyn Audio, Roxtone, Silver Star, Sixty82 Doughty Asia, Tycoon, VL Audio, and Yoda, among others.
A dedicated Singapore Pavilion, organised by the Pro Audiovisual & Lighting Integration Association of Singapore (AVLIAS), adds further depth to the exhibitor roster by featuring leading pro AV, lighting, and entertainment technology companies such as Acoustic & Lighting System, EP-Tec Solutions, MA Lighting, New Wave Display, Robe Lighting, Total Solution Marketing, and Unearthed Productions, underscoring Singapore’s strong engagement with and investment in the regional market.
Strong industry demand: why exhibitors are backing the Bangkok show
Rising opportunities across Southeast Asia’s live events and entertainment sectors position Prolight + Sound Bangkok as a strategic market entry point. Highlighting the show’s significance, Mr Yanqiang Yang, Sales Director of Greater China at ACME Co Ltd, explained: “ACME will exhibit at the inaugural Prolight + Sound Bangkok to strengthen our Southeast Asian foothold. With growing demand for professional lighting in Thailand's live rental and cultural tourism sectors, this premier event serves as a strategic gateway to the Indochina market.” Emphasising the value of direct engagement, he added: “We aim to connect directly with regional distributors and end-users, showcasing our latest products for hands-on evaluation. This engagement will solidify existing partnerships and unlock new channels, significantly enhancing ACME's brand visibility and commercial expansion across the region.”
The ASEAN market’s burgeoning business potential is also of key importance to exhibitors. Underscoring this momentum, Mr Christian Jordan, Chief Sales Officer at HK Audio, noted: “We are pleased to be among the founding exhibitors at the first Prolight + Sound Bangkok. As Southeast Asia continues to experience strong growth in the fields of professional audio, live events, and entertainment technology, this trade show offers HK Audio a strategic platform to strengthen our regional presence.” Looking ahead, he expressed confidence in the fair’s long-term potential: “We are confident that Prolight + Sound Bangkok will develop into a key business hub for the industry, and we look forward to solidifying our position in this sector alongside this exciting new platform.”
Connecting global expertise with regional growth
Building on its strong international participation, Prolight + Sound Bangkok is designed as a platform for meaningful exchange – bringing together global expertise and regional demand to drive both knowledge transfer and business growth. At its core, the show delivers a twofold value: enabling international manufacturers and industry experts to introduce the latest products, technologies, trends, and standards for adoption throughout Southeast Asia, while simultaneously establishing pathways for partnerships that support market entry and expansion across the region. By connecting overseas innovators with local decision-makers, the platform facilitates collaboration, distribution opportunities, and long-term business relationships within the fast-evolving ASEAN entertainment and pro AV landscape.
To facilitate this objective, the show will organise a diverse fringe programme with comprehensive product demonstrations and seminars spanning professional audio, lighting, pro AV systems, and music-related technologies. One of the key on-floor highlights includes a Drum Circle & Music Therapy Experience Workshop, delivered in partnership with IQ PLUS Music, Tycoon, and Serenity Sound.
Complementing this, insightful seminars covering a wide range of pertinent topics will be hosted by leading industry voices. Notable sessions include discussions about the future of concerts, festivals, AI, and immersive experiences delivered by Thailand's leading entertainment visionaries; smart AV integration for hotels, convention centres, and corporate spaces organised by the Thailand Professional Lighting & Audio Visual Systems Association (TLAV); an intensive three‑day masterclass by the Thailand Professional Qualification Institute (TPQI) that will cover sound engineering, acoustic design, and live production; and the Future of the ASEAN Pro AVL, led by AVLIAS, which explores upcoming regional business opportunities and cross‑border collaboration.
Prolight + Sound Bangkok is also actively contributing to the development of Thailand’s upcoming industry talent through the Thailand's Entertainment Industry: The Critical Role of Universities in Shaping Future Talent. The forum offers students and young professionals across six Thai universities direct access to mentors, career pathways, and hands-on workshops designed to bridge the gap between academia and the pro AV sector.
Prolight + Sound Bangkok is organised by Messe Frankfurt and VNU Asia Pacific. For more details about the show, visit www.prolightsound-bangkok.com or email plsb@hongkong.messefrankfurt.com and plsb@vnuasiapacific.com.
For more information on Event & Entertainment Technologies shows worldwide, please visit: www.prolight-sound.com/worldwide
Visitor pre-registration:
https://prolight-sound-bangkok.hk.messefrankfurt.com/bangkok/en/planning-preparation/visitors/preregistration.html?utm_source=pressrelease&utm_medium=PLSBwebsite&utm_campaign=PR4
Press information and photographic material:
https://prolight-sound-bangkok.hk.messefrankfurt.com/bangkok/en/press/press-releases.html
Links to social media:
Facebook: Prolight + Sound Bangkok
LinkedIn: Prolight + Sound Bangkok
WeChat: @prolight-sound
Your contact:
Kamal Mirwani
Tel. +852 2230 9297
kamal.mirwani@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk
Saengtip Techapatiphandee
Tel. +662 1116611 Ext.330
saengtip@vnuasiapacific.com
VNU Asia Pacific
88 The PARQ, 4th FL, Ratchadaphisek Rd., Khlong Toei, Khlong Toei, Bangkok 10110, Thailand
www.vnuasiapacific.com
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were about € 766 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events.
Messe Frankfurt develops new business models based on its digital expertise. Its range of services encompasses venue rental as well as exhibition stand construction, marketing services, staffing services, and catering.
Sustainability is a central pillar of our corporate strategy. Maintaining a balance between environmental and economic responsibility, social responsibility, and diversity lies at the heart of its approach. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.comAbout VNU Asia Pacific
VNU Asia Pacific stands at the heart of Southeast Asia’s rapidly expanding economy and MICE industry, providing world-class platforms that connect businesses, industries, and innovations across the region. Headquartered in Bangkok, the hub of ASEAN, VNU Asia Pacific is part of the VNU Group, a globally recognized exhibition organizer operating under Royal Dutch Jaarbeurs, with offices in Utrecht and Bangkok. In Southeast Asia, VNU Asia Pacific is a joint venture with the TCC Group, enabling unparalleled access to regional networks and markets.
With a growing portfolio of 18 international exhibition brands, VNU Asia Pacific delivers leading events across diverse sectors including livestock & aquaculture, agriculture & horticulture, animal husbandry, pet, food, laboratory & chemicals, biotechnology & health technology, travel technology, AI, and cybersecurity. By combining global expertise with strong local partnerships, VNU Asia Pacific is committed to driving industry growth, creating sustainable business opportunities, and shaping the future of exhibitions in ASEAN.
For more information, please visit our website at www.vnuasiapacific.com
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